CMO | LEADERSHIP COACH | FRACTIONAL CMO
Teresa Low
I help high-performing women leaders stop over-functioning,
trust their judgment, and lead without carrying everything.
You’re not overwhelmed. You’re over-functioning.
You’re the one everyone relies on.
So you step in. Take on more. Carry more.
At first, it works.
Then it starts to work against you.
You stay stuck in execution.
Your team leans on you too much.
And it still feels heavy.
I help high-performing women leaders stop over-functioning, so they can trust their judgment and lead at the level they’re capable of.
30+ years leading brands through moments that matter
From Ogilvy to Hershey, Beam Suntory, Winebow, and Acme Smoked Fish
Former CMO, Global Brand Leadership
Now focused on helping leaders navigate their own inflection points
Free Leadership Diagnostic
See the pattern that’s keeping you stuck.
If you’re the one who always steps in, carries more,
or questions yourself more than you should,
there’s usually a pattern driving it.
This short diagnostic helps you see what’s actually going on
so you can start leading differently.
Meet Teresa
For more than 30 years, I’ve led brands and marketing teams
at companies like Hershey, Beam Suntory, Winebow, and Acme Smoked Fish,
where I served as Chief Marketing Officer.
But what I learned wasn’t just about marketing.
It was about how leaders operate under pressure.
The ones who succeed aren’t always the smartest or most capable.
They’re the ones who know what to carry and what not to.
As an outsider in many of the rooms I’ve been in,
I learned to read patterns quickly, ask better questions,
and bring clarity when things felt uncertain.
That perspective is what I bring to my clients today.
I work with high-performing women leaders
who are used to being the one who steps in and figures things out.
I know this pattern because I’ve lived it.
At some point, that stops working.
You end up carrying too much, overthinking decisions,
and staying closer to execution than you want to.
My work is helping you step out of that pattern.
So you can trust your judgment,
lead at the right level,
and stop carrying everything yourself.
coaching Services
What I Offer
Choose the path that best fits where you are today.
Each engagement is designed to help you step back, gain clarity, and move forward with confidence in your leadership.
Even the best athletes have coaches. Not because they are weak, but because they are committed to performing at their highest level.
For leaders navigating growth and change, coaching creates the space, structure, and perspective needed to keep evolving without burning out.
Clarity Sprint
A focused 3-month reset for when doing more is no longer the answer
You’ve been the one who steps in and gets things done. But lately, it feels heavy. Unclear. Off.
This is where we step back and get clear.
We identify what you’re carrying that isn’t yours, reconnect you to how you actually lead best, and define what matters for your next move.
You leave with clarity, direction, and a way to move forward without defaulting back into over-functioning.
From Operator to
Strategic Leader
A 6-month coaching experience to shift from over-functioning to strategic leadership
You’re trusted to deliver.
But you’re still too close to the work.
You over-explain.
You step in too often.
You carry more than you should.
And it’s keeping you from being seen at the level you operate.
This is where that changes.
We clarify your leadership voice,
build the confidence to trust your judgment, and translate it into how you show up every day.
So you’re not just doing the work. You’re shaping direction, influencing decisions,
and leading at the level you’re capable of.
Leadership Momentum
Ongoing support for leaders who are ready to lead without carrying everything
You’ve done the work to step out of over-functioning. Now the focus is sustaining it.
This is where we continue to sharpen your judgment, navigate real-time leadership challenges, and strengthen how you show up in high-stakes moments.
So you don’t slip back into old patterns
and you keep building influence, visibility, and impact.
This is for leaders who are no longer trying to prove themselves.
They’re shaping what comes next.
FRACTIONAL CMO
Helping Founder-led Brands Scale with Clarity
After more than 25 years leading and transforming global brands, I now partner with scaling companies to bring clarity and focus to their next stage of growth.
My career began at Ogilvy & Mather, and continued through senior brand leadership roles at Hershey’s, Beam Suntory, and most recently as CMO at Acme Smoked Fish.
Today, I work with founders and leadership teams to sharpen strategy, align brand and marketing, and build organizations that grow with intention rather than chaos.
Whether refining your brand story, uniting your team around a clear vision, or designing a scalable marketing model, I bring both strategic discipline and creative energy to every engagement.
If you’re navigating your next stage of growth, let’s talk.
Stop Proving. Start Trusting.
Newsletter
Stop carrying everything alone
I write on Substack about what it really looks like to stop over-functioning, trust your judgment, and lead without carrying everything.
If this is the work you’re doing, you’ll find yourself in it.
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